Top 5 online digital marketing courses in Kenya
Top five online digital marketing courses in Kenya with certification offered by reputable institutions and companies.
With the boom of the digital economy in Kenya, digital marketing is one of the most sought-after skills. As a digital marketer (SEO specialization) who got into the industry earlier on, I have seen this field grow locally, with expectations for exponential growth in the next five years.
There is a wide range of opportunities available with digital marketing skills in Kenya, from running your own business and freelancing to formal employment. Growth opportunities are endless.
One of the questions I get asked a lot is, ‘How can I get started in digital marketing in Kenya?’ The truth is, there are thousands of free learning resources online, but if you want certification, you will have to enrol in a course.
Wondering how you can learn digital marketing in Kenya? In this article, I will share with you the best digital marketing courses available in Kenya, offering professional certificates from renowned institutions and companies, including Google, the University of Illinois, Adobe, Meta (Formerly Facebook), and others.
We will also have a look at courses offered locally at certificate and diploma levels.
Short digital marketing courses in Kenya (Self-paced courses)
All the following courses are offered on Coursera and can be paid for through mpesa. The price is approximately KSh 2,600 or $20. All courses are self-paced, but I recommend completing your course within one month.
Google Digital Marketing & E-Commerce professional certificate
Course taught by Google covering the foundations of digital marketing and e-commerce, customer interaction, email marketing, marketing analytics, and more.
Full digital marketing specialization
This is one of the most comprehensive digital marketing courses. It covers Google Ads, Facebook Ads, Microsoft Advertising, LinkedIn Ads, search engine optimization, social media marketing, Google Tag Manager, wordpress development, email marketing, and more.
Meta social media marketing specialization
Course offered by Meta (Formerly Facebook). This specialization course covers modules in introduction to social media marketing, social media management, fundamentals of social media advertising, advertising with meta, measuring, optimization, and a final project.
Digital marketing specialization
Course offered by the University of Illinois. Through this course, you will gain skills in keyword research, marketing analytics, data storytelling, search engine optimization, and more.
Search engine optimization specialization
Offered by the university of california, Davis. One of the few reputable Online SEO courses taught by leading experts, such as Eric Enge.
I have personally taken this course to refresh my knowledge. It covers modules in Google SEO fundamentals, optimizing a website for Google search, Advanced content and social tactics, app store optimization, and more.
How to pay for your course
Have you already found a course that you like? Well, congratulations, you are on the road to becoming a skilled digital marketer. You can pay for your course through mpesa using Global Pay. To pay using Global Pay, Follow the following method:
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