Online SEO Mastery course in Kenya – Hands on training

By Kennedy Kimamo Categories: Training
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About Course

Imagine a potential client searching for your services or products on search engines like google and bing and your website appears in the very first results organically without spending a single shilling on ads? That’s the power of SEO.

Through SEO, your business website or e-commerce shop grow quality organic traffic, increase visibility, increase sales, generate more qualified leads, and build your brand trust and authority.

To help Kenyan business owners, freelancers, digital marketers, and anyone interested in mastering the art of SEO, We have created an comrehensive SEO course/training in Kenya taught by Kennedy Kimamo a leading SEO expert with over 5 years of hands on experience.

In this course, you will learn how to plan an SEO campaign, develop winning SEO strategies, conduct SEO auditing, Keyword research and qualifying keywords, SEO copywriting, technical SEO, building high quality backlinks, semantic SEO, Woking with google search console, creating highly coverting landing pages with WordPress CMS and more.

By the end of this course, you will have comprehensive understanding of Key SEO concepts, master SEO, and How to use various SEO tools. You will also recieve a proffessional SEO certificate of completion.

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What Will You Learn?

  • SEO and it's role in digital marketing
  • Researching and organizing keywords for different SEO campaigns
  • Optimize a page or post for SEO
  • Develop SEO content strategy
  • Technical SEO
  • Off-page SEO
  • Local SEO strategies
  • SEO performance measuring, Key performance indicators and more.

Course Content

Introduction to Search Engine Optimization
In this module, you gain comrehensive understanding of what's search engine optimization, why it's an important aspect in digital marketing, comprehensive understanding of how search engines works, and specializations in Search Engine optimization.

  • Introduction to SEO
  • Introduction to SEO

Keywords, Keyword research, and Search intent (Practical)
Understand the role of Keywords in an SEO campaign, types of keywords, hands on with keyword research tools, gain hands on skills in conducting keyword research, Understanding the search intent behind a Keyword, Keywords clustering, and keywords mapping.

On-page and SEO copywriting HandsOn
Understanding on-page SEO, meta-data optimization, Keywords placement, What is keyword stuffing and why you should avoid it, images optimization, internal linking, external linking, schema markup and structured data (Hand-on), SEO copywriting. By the end of this module, you will be able to optimize any web page for Maximum SEO visibility.

Optimizing content for SEO and strategies
Master SEO content strategies, writing user first and SEO friendly content, SEO friendly pages/post heirachy and structure, hacking topical authority, developing content silos, evergreen content, trending content, significance of content freshness.

Technical SEO hands on
Understand what's technical SEO and it's significance, optimizing for core web vitals, website architecture and crawlability, creating robots.txt file and its significance, creating xml sitemap and it's significance, canonicalization, dublicate content, mobile first indexing, Javascript dynamic content for SEO,

Off-page SEO and link building
Understanding off-page SEO, what are backlinks, Link building strategies, digital PR

Local SEO
Google business profile setup and optimization, NAP consistency in all citations, reviews and their significance, Google business profile policies, Local e-commerce SEO

Hands on with SEO anlytics and measuring tools
Google search console (Set up and data interpretation), google analytics, google tag manager, and SEO key performance indicators

Practical SEO auditing
Content auditing, technical auditing, website structure, Conversions, common SEO and more

Creating e-commerce and service based websites with wordpress and optimizing them for SEO
Rank math, woocommerce, landing page design, optimizing for conversion, call to actions, google merchants, products listing and more

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